Benzisothiazolinone (BIT)
We use this ingredient
Benzisothiazolinone (BIT) is a preservative used in water-based products to help prevent the growth of bacteria, yeast, and mold.
OUR TRANSPARENCY STANDARD
We believe ingredient transparency should be simple, specific, and honest. Every ingredient we use is disclosed clearly, along with why it’s there and what it does. Just as important, we’re open about what we don’t use and why. No vague claims, no hidden blends, no marketing shortcuts. This index is a straightforward reference to help you understand the materials behind our products and the standards we hold ourselves to.
C6–C12 / C10–C16 Alcohol Ethoxylates
We use this ingredient
An overview of alcohol ethoxylates, nonionic surfactants used to support effective soil removal in cleaning products.
Cinnamomum Cassia (Cassia) Oil
We use this ingredient
An overview of Cinnamomum cassia (cassia) oil, an essential oil used to add strong, spice-forward fragrance to products.
Cinnamomum Zeylanicum (Cinnamon Bark) Oil
We use this ingredient
An overview of Cinnamomum zeylanicum (cinnamon bark) oil, an essential oil used to add warm, spice-like fragrance to products.
Citric Acid
We use this ingredient
An overview of citric acid, an organic acid used to adjust and stabilize pH in water-based cleaning products.
Citrus Limonum (Lemon) Oil
We use this ingredient
An overview of Citrus limonum (lemon) oil, an essential oil used to provide fresh citrus fragrance in cleaning and air care products.
Cocamide DIPA
We use this ingredient
An overview of Cocamide DIPA, a surfactant-derived ingredient used to support viscosity and foam stability in liquid cleaning products.
Cocamidopropyl Betaine
We use this ingredient
An overview of cocamidopropyl betaine, an amphoteric surfactant used to support mild cleansing and foam stability in liquid cleaning products.
Decyl Glucoside
We use this ingredient
An overview of decyl glucoside, a nonionic surfactant used to support effective cleaning in mild, water-based formulations.
Illicium Verum (Star Anise) Oil
We use this ingredient
An overview of Illicium verum (star anise) oil, an essential oil used to provide fragrance in cleaning and air care products.
Lauramine Oxide
We use this ingredient
An overview of lauramine oxide, an amphoteric surfactant used to support cleaning performance and foam stability in liquid products.
Polysorbate 20
We use this ingredient
An overview of polysorbate 20, a nonionic emulsifier used to help disperse oils in water-based cleaning products.
Sodium Alpha-Olefin Sulfonate
We use this ingredient
An explanation of sodium alpha-olefin sulfonate, an anionic surfactant used to provide effective cleaning and foaming in household products.
Sodium Gluconate
We use this ingredient
An overview of sodium gluconate, a chelating agent used to manage minerals in water and support consistent cleaning performance.
Special Denatured Alcohol 40B (Perfumers Alcohol)
We use this ingredient
An overview of Special Denatured Alcohol 40B, an ethanol-based solvent used to carry and disperse fragrance in fragranced products.
Vitamin E (Tocopherol)
We use this ingredient
An overview of vitamin E (tocopherol), an antioxidant used to help protect oils and fragrance ingredients from oxidation in formulated products.