We believe ingredient transparency should be simple, specific, and honest. Every ingredient we use is disclosed clearly, along with why it’s there and what it does. Just as important, we’re open about what we don’t use and why. No vague claims, no hidden blends, no marketing shortcuts. This index is a straightforward reference to help you understand the materials behind our products and the standards we hold ourselves to.
DMDM hydantoin is a formaldehyde-releasing preservative used in shampoos, conditioners, and some cleaning products. It slowly releases formaldehyde to prevent microbial growth. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
Formaldehyde is a known human carcinogen that was historically used as a preservative in cosmetics and household products. It is now rarely added directly but can be released by other preservatives. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
Methylchloroisothiazolinone (MCI) is a synthetic preservative in the isothiazolinone family, most commonly used in a 3:1 blend with methylisothiazolinone (MIT). It is a potent contact allergen. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
Methylisothiazolinone (MIT) is a synthetic preservative in the isothiazolinone family used in cleaning products and personal care. It is a strong contact allergen with significant regulatory restrictions. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
Methylparaben is a synthetic preservative in the paraben family, widely used in cosmetics, personal care products, and some cleaning products to prevent bacterial and fungal growth. This page covers what it is, how it works, its safety and regulatory profile, and why Natural Flower Power does not use it.
Phenoxyethanol is a synthetic preservative commonly used as a paraben alternative in cosmetics, personal care products, and some cleaning products. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
Sodium hypochlorite (chlorine bleach) is a strong oxidizing agent used as a disinfectant and bleaching agent in household cleaning products. It has respiratory and environmental concerns. This page covers what it is, how it works, safety data, and why Natural Flower Power does not use it.
Synthetic fragrances are blends of lab-made aroma chemicals used in most conventional cleaning products and personal care items. They can contain dozens to hundreds of undisclosed individual chemicals. This page covers what they are, how they work, regulatory context, and why Natural Flower Power uses essential oils instead.
Synthetic limonene is a manufactured version of d-limonene, the primary aroma chemical in citrus essential oils. It is cheaper and more standardized than natural citrus oils but lacks their complexity. This page covers what it is, how it compares to natural limonene, and why Natural Flower Power does not use it.
Synthetic musks (including galaxolide and tonalide) are lab-made fragrance chemicals used to provide long-lasting base notes in conventional cleaning products and personal care items. They persist in the environment and human tissue. This page covers what they are, concerns, and why Natural Flower Power does not use them.
Triclosan is a synthetic antimicrobial agent that was banned by the FDA in over-the-counter antiseptic wash products in 2016. It was widely used in antibacterial soaps and some cleaning products. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
