We believe ingredient transparency should be simple, specific, and honest. Every ingredient we use is disclosed clearly, along with why it’s there and what it does. Just as important, we’re open about what we don’t use and why. No vague claims, no hidden blends, no marketing shortcuts. This index is a straightforward reference to help you understand the materials behind our products and the standards we hold ourselves to.
Butylparaben is a synthetic preservative in the paraben family with the strongest estrogenic activity of the commonly used parabens. It is used in some cosmetics and personal care products. This page covers what it is, how it works, its safety and regulatory profile, and why Natural Flower Power does not use it.
DMDM hydantoin is a formaldehyde-releasing preservative used in shampoos, conditioners, and some cleaning products. It slowly releases formaldehyde to prevent microbial growth. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
Ethylparaben is a synthetic preservative in the paraben family with properties intermediate between methylparaben and propylparaben. It is used in cosmetics and personal care products. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
Formaldehyde is a known human carcinogen that was historically used as a preservative in cosmetics and household products. It is now rarely added directly but can be released by other preservatives. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
Methylchloroisothiazolinone (MCI) is a synthetic preservative in the isothiazolinone family, most commonly used in a 3:1 blend with methylisothiazolinone (MIT). It is a potent contact allergen. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
Methylisothiazolinone (MIT) is a synthetic preservative in the isothiazolinone family used in cleaning products and personal care. It is a strong contact allergen with significant regulatory restrictions. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
Methylparaben is a synthetic preservative in the paraben family, widely used in cosmetics, personal care products, and some cleaning products to prevent bacterial and fungal growth. This page covers what it is, how it works, its safety and regulatory profile, and why Natural Flower Power does not use it.
Phenoxyethanol is a synthetic preservative commonly used as a paraben alternative in cosmetics, personal care products, and some cleaning products. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
Propylparaben is a synthetic preservative in the paraben family with stronger antimicrobial potency than methylparaben. It is used in cosmetics, personal care products, and some food products. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
