We believe ingredient transparency should be simple, specific, and honest. Every ingredient we use is disclosed clearly, along with why it’s there and what it does. Just as important, we’re open about what we don’t use and why. No vague claims, no hidden blends, no marketing shortcuts. This index is a straightforward reference to help you understand the materials behind our products and the standards we hold ourselves to.
Not used — health & safety concerns
Ammonium lauryl sulfate (ALS) is an anionic surfactant closely related to sodium lauryl sulfate, with ammonium as the counterion instead of sodium. It is used in shampoos, body washes, and cleaning products. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
Not used — health & safety concerns
Sodium laureth sulfate (SLES) is an anionic surfactant produced by ethoxylating sodium lauryl sulfate. It is used as a gentler alternative to SLS in shampoos, soaps, and cleaners. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
Not used — health & safety concerns
Sodium lauryl sulfate (SLS) is an anionic surfactant used as a primary cleanser and foaming agent in soaps, shampoos, toothpastes, and household cleaners. It is effective but can irritate skin at higher concentrations. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
Sulfates are a family of surfactants used to create lather and lift away soil in cleaning and personal-care products. This reference page introduces the most common members, including sodium lauryl sulfate, sodium laureth sulfate, and ammonium lauryl sulfate, explains how they work, and links to a detailed page on each one and to the plant-derived alternatives used in their place.
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