We believe ingredient transparency should be simple, specific, and honest. Every ingredient we use is disclosed clearly, along with why it’s there and what it does. Just as important, we’re open about what we don’t use and why. No vague claims, no hidden blends, no marketing shortcuts. This index is a straightforward reference to help you understand the materials behind our products and the standards we hold ourselves to.
Used by NFP
Benzisothiazolinone (BIT) is a preservative used in household cleaners and personal care products to prevent bacterial and fungal growth. It is effective at very low concentrations. This page covers what BIT is, how it works, its safety and regulatory profile, and why Natural Flower Power uses it.
Formaldehyde-releasing preservatives are a family of ingredients that slowly release small amounts of formaldehyde to keep products free of microbial growth. This reference page introduces the most common members, including DMDM hydantoin, quaternium-15, and the ureas, explains how they work, and links to a detailed page on each one, plus formaldehyde itself.
Parabens are a family of preservatives long used to prevent the growth of bacteria and mold in cosmetics and personal-care products. This reference page introduces the most common members, including methyl, ethyl, propyl, and butylparaben, explains how they preserve a formula, and links to a detailed page on each one so you can read the specifics that interest you.
Used by NFP
SD Alcohol 40B is a specially denatured ethanol derived from grain. In air freshener sprays, it serves as both a preservative and a solvent that helps essential oils disperse and dry quickly. This page covers what it is, how it works, its safety profile, and how Natural Flower Power uses it.
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