We believe ingredient transparency should be simple, specific, and honest. Every ingredient we use is disclosed clearly, along with why it’s there and what it does. Just as important, we’re open about what we don’t use and why. No vague claims, no hidden blends, no marketing shortcuts. This index is a straightforward reference to help you understand the materials behind our products and the standards we hold ourselves to.
Butylparaben is a synthetic preservative in the paraben family with the strongest estrogenic activity of the commonly used parabens. It is used in some cosmetics and personal care products. This page covers what it is, how it works, its safety and regulatory profile, and why Natural Flower Power does not use it.
Ethylparaben is a synthetic preservative in the paraben family with properties intermediate between methylparaben and propylparaben. It is used in cosmetics and personal care products. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
Methylparaben is a synthetic preservative in the paraben family, widely used in cosmetics, personal care products, and some cleaning products to prevent bacterial and fungal growth. This page covers what it is, how it works, its safety and regulatory profile, and why Natural Flower Power does not use it.
Propylparaben is a synthetic preservative in the paraben family with stronger antimicrobial potency than methylparaben. It is used in cosmetics, personal care products, and some food products. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
