Plant-derived and bio-based cleaning products · Made in the USA since 2012

WHAT WE USE. WHAT WE DON'T.

What’s in our formulas, and what we leave out, so you can make informed choices at home.

OUR TRANSPARENCY STANDARD

We believe ingredient transparency should be simple, specific, and honest. Every ingredient we use is disclosed clearly, along with why it’s there and what it does. Just as important, we’re open about what we don’t use and why. No vague claims, no hidden blends, no marketing shortcuts. This index is a straightforward reference to help you understand the materials behind our products and the standards we hold ourselves to.

Ingredients

Sulfates: SLS, SLES, and the Sulfate Family

Sulfates are a family of surfactants used to create lather and lift away soil in cleaning and personal-care products. This reference page introduces the most common members, including sodium lauryl sulfate, sodium laureth sulfate, and ammonium lauryl sulfate, explains how they work, and links to a detailed page on each one and to the plant-derived alternatives used in their place.