We believe ingredient transparency should be simple, specific, and honest. Every ingredient we use is disclosed clearly, along with why it’s there and what it does. Just as important, we’re open about what we don’t use and why. No vague claims, no hidden blends, no marketing shortcuts. This index is a straightforward reference to help you understand the materials behind our products and the standards we hold ourselves to.
Not used — health & safety concerns
EDTA (ethylenediaminetetraacetic acid) is a synthetic chelating agent used in cleaning products and personal care items to soften water and improve product stability. It has environmental persistence concerns. This page covers what it is, how it works, safety data, and why Natural Flower Power does not use it.
Used by NFP
Sodium gluconate is a naturally derived chelating agent produced by fermentation. In cleaning products, it binds calcium and magnesium ions in hard water, keeping surfactants free to clean effectively. This page covers what it is, how it works, its safety profile, and how Natural Flower Power uses it.
No ingredients in this group yet.
