We believe ingredient transparency should be simple, specific, and honest. Every ingredient we use is disclosed clearly, along with why it’s there and what it does. Just as important, we’re open about what we don’t use and why. No vague claims, no hidden blends, no marketing shortcuts. This index is a straightforward reference to help you understand the materials behind our products and the standards we hold ourselves to.
DMDM hydantoin is a formaldehyde-releasing preservative used in shampoos, conditioners, and some cleaning products. It slowly releases formaldehyde to prevent microbial growth. This page covers what it is, how it works, its safety profile, and why Natural Flower Power does not use it.
