Citrus & Spice All-Purpose Cleaner Concentrate
What you're getting: One 32 fl oz bottle pre-filled with 133 grams of plant-derived concentrate — and a trigger sprayer rated for 500,000 squeezes included. Led by citrus limon (lemon) oil and aromatic plant-derived isolates of lemon, lime, and orange, warmed with cinnamomum cassia (cassia) oil and cinnamomum zeylanicum (cinnamon bark) oil. Add water from your tap to approximately 1 inch above the label, attach the sprayer, and you've got one full bottle of ready-to-use cleaner.
Scent profile — fresh citrus, warm spice: Bright citrus opens clean and fresh, balanced by warm cinnamon and cassia that linger underneath. A grounded scent that stays present without ever taking over. The lemon hits first, then the spice settles in behind it. The scent clears as the surface dries.
How it cleans: Plant-derived surfactants — decyl glucoside (plant-derived) and lauramine oxide (coconut oil-based) — lift grease, grime, and everyday buildup from hard, non-porous surfaces without sulfates, chlorine, bleach, petroleum solvents, parabens, or dyes. No alcohol-based fumes. Spray, wipe, done.
Why we formulated it this way: A blend like this — lemon and citrus isolates, cinnamon bark, cassia — is harder to build with real essential oils than with synthetic fragrance. Synthetic fragrance profiles can be engineered to be consistent and cheap at scale. Real essential oils vary by season and origin, and balancing four of them in a formula that also cleans reliably takes more development time. We do it because the aromatic quality of real oils is genuinely different: they don't linger artificially, they don't carry phthalates, and they don't need a masking layer to cover a chemical base smell.
The concentrate format came from a separate frustration. Most all-purpose cleaners ship already diluted — paying to move water that you could add at home. We ship the concentrate instead. Add water from your tap, no measuring needed. The trigger sprayer included is rated for 500,000 squeezes — designed to be refilled for years, not replaced each time the bottle runs out.
And the formula is fully pH-buffered: it holds the same pH from 133 ml of concentrate to 946 ml of ready-to-use cleaner. What we formulated is what you use.
And when this bottle runs out: Our 34 fl oz refill pouches (launching soon) will let you refill this same bottle 7 times from a single pouch — a 96% reduction in plastic compared to buying seven new ready-to-use bottles. Same bottle, same trigger sprayer, smaller footprint over time.
Where it works: Countertops, stovetops (away from open flames), sinks, tiles, bathroom fixtures, and appliance exteriors. Not recommended for natural stone, waxed wood, or raw wood. Test on an inconspicuous area first if unsure.
